操作写作技巧
Writing an op-ed is a great way for faculty to share ideas and expertise with a wide audience. The following guidelines provide direction to help you write an effective article that will be accepted for publication in local, national, and international news outlets.
写一个引人入胜的专栏文章的十个技巧
1.及时。If you can relate your area of expertise to timely subject matter or issues that are being discussed in news rooms and around watercoolers, you increase your chance of publication. What is compelling about your topic and how does it contribution to the current conversation? If it relates to recent news developments, say so.
For an example, read the Winnipeg Press opinion piece,大流行后建造更多弹性城市由Jino Distasio博士。
2.保持简短。与您的典型期刊文章不同，专栏是简短的，快速的作品，通常是600-750个单词。阅读目标插座中的文章，然后使用类似的单词计数和样式。将长段落切成两个或多个较短的段落，并减少不详细的单词。
For example:凯文·沃尔比（Kevin Walby）博士在《蒙特利尔公报》中regarding federal access to information was 667 words).
3.写一个很强的线索。您需要迅速吸引读者，因此请迅速提出观点，同时迫使读者了解更多信息。
For example: "Tonight, an increasing number of Canadians face the prospect of sleeping in a tent — not to welcome the summer camping season, but as a last resort," is an engaging opening sentence written byJino Distasio博士在2018年温哥华太阳报这提供了关于无家可归问题的看法。
4.简洁地总结。正如您从钩上读者的强大开篇段落开始时，要以强大的最后一段结合到您开始的观点也很重要。这种策略可以使您的专业参与度，并确保您的观点对于扫描标题的休闲读者是可以理解的，浏览了开幕式，然后阅读了最后的段落和旁白。
5.使用简单的语言。It can be hard to pare down big concepts for non-academic readers, but an op-ed is an opportunity to share knowledge with the general public in a way that makes them understand why they need to care about the work you are doing. Keep your writing conversational rather than formal.
6.考虑其他意见。当您用可靠的证据备份论点，同时以承认对比的观点的方式分享您的观点时，您会遇到更加可信的。
例如，阅读杰森·汉南（Jason Hannan）的温尼伯（Winnipeg）免费新闻专业版，没有母牛不会拯救我们。
7.相信自己的声音。与期刊文章和其他学术著作不同，专栏文章是通过您的个人声音和观点来讲述的。
8.避免行话。If you don't need to use technical jargon to make your point, don’t. Simple language allows you to impart complex ideas in a way that is accessible to the average reader. You want to write in a way that helps the reader – including those who are not experts in your area – care about the subject. This gives you a better chance of impacting real change.
9.使用主动语音。不要写信：“希望[或者：一个人希望]我们的行业合作伙伴会……”相反，“我希望我们的行业会……”积极的声音几乎总是比被动的声音好。它更容易阅读，毫无疑问，谁在做希望，推荐或其他动作。
10.包括摄影。最好考虑一下您可能包含在文章中的可能的插图，图形，照片或视频，这是一个好主意。
Ready to pitch an article idea?
如果您有一个特定的新闻媒体，您通常可以找到有关他们如何在其网站上收到专栏文章的指南。始终确保包含您的联系信息和凭据，并让他们知道您是否有可用的照片。
不要发送电子邮件附件。最好在电子邮件正文中发送内容。在您的电子邮件主题行中指定专门提交。
通常会在提交后的1-2周内通知其提交提交的作家。如果您的作品被接受，则可以对其进行编辑或凝结，以适合出版物的样式或空间。
More resources
如果你正在寻找for more resources, the following sites provide advice on writing and pitching op-eds.
仍然有问题吗?
返回教师媒体资源页面，或联系communications@uwinnipeg.ca。温尼伯通讯工作人员的大学可以帮助您与已成功发表专业编辑的教师联系，并提供建议，以帮助您成功分享您的故事。